Totem : e.g. A totem is a spirit being, sacred object, or symbol that serves as an emblem of a group of people, such as a family, clan, lineage, or tribe.
Talisman : e.g. A talisman is an object which is believed to contain certain magical or sacramental properties which would provide good luck for the possessor or possibly offer protection from evil or harm.
Alexandra Redmond's AW 2015 collection 'Totem Talisman' is curated around the theme of eclectic amulets and lucky charms.